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Why a Facebook Page is Not a Substitute for a Website

When it comes to promoting and representing your small business online, it's important to have a strong, professional presence. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake. In this article, we'll go over the top ten reasons why using a Facebook page as your business website is a bad idea and explore some alternative options for promoting your business online.

1. You don't own it.

One of the biggest drawbacks to using a Facebook page as your business website is that you don't actually own the page. It belongs to Facebook, and they can change it, remove it, or make it hard to find in search results at any time. This lack of control can be frustrating and potentially damaging to your business, especially if you've put a lot of time and effort into building up your Facebook presence.

2. You eliminate non-Facebook users.

While Facebook has over two billion users, there are still plenty of people who don't use the platform, particularly in younger and older demographics. By relying solely on a Facebook page for your online presence, you risk eliminating these potential customers. While it's true that not everyone uses social media, it's important to consider all potential channels for reaching your audience.

3. SEO options are limited.

SEO, or search engine optimization, is the practice of improving the ranking of a website in search engine results. While it's possible to optimize a Facebook page to an extent, you are limited in the keywords you can target and the content you can post. Additionally, a Facebook page will only show up in search results once, while a website with multiple pages has the potential to show up multiple times. This can make it harder for potential customers to find your business online.

4. You may have to pay for ads to get seen.

Facebook is in the business of making money, and they use a "freemium" model to do it. While creating a Facebook page and posting updates is free, the reach of those posts is often quite limited. In order to get your posts seen by a larger audience, you may have to pay for ads. While this may not be a significant cost for some businesses, it's important to factor it into your marketing budget.

5. Functionality is limited.

On a Facebook page, you can post updates, upload photos, and use Facebook Messenger to chat with customers. However, the functionality of a Facebook page is quite limited compared to a website. A website allows you to create forms, add e-commerce functionality, and create custom pages and posts with a wider range of formatting options.

6. There's no sales funnel.

A sales funnel is a series of steps that a potential customer goes through on their way to making a purchase. On a website, you can use calls-to-action, landing pages, and other tactics to guide users through the sales process. With a Facebook page, you don't have the same level of control and therefore don't have the same ability to guide users towards making a purchase.

7. Content is limited.

While it's possible to write an "About Us" section and post updates on a Facebook page, there isn't really a place to post in-depth content that can draw in users and improve your search engine ranking. A website, on the other hand, allows you to create blog posts, articles, and other types of content that can help you attract and retain customers.

8. You can't brand the page.

On a Facebook page, you can add a cover image and upload a profile picture, but you can't really brand the page beyond that. A website, on the other hand, allows you to choose your own color scheme, fonts, and design elements to create a cohesive and professional look.

9. Searching for content is difficult.

On a website, you can save, organize, and make pages and posts searchable. This makes it easy to find and refer back to older content. On a Facebook page, the options for saving and organizing content are much more limited, and there is no way to export your content. This makes it difficult for both you and your customers to find and refer back to older posts.

10. Analytics and data are lacking.

Finally, the analytics and data available on a Facebook page are not as robust as those on a website. While Facebook does provide some information on the reach and engagement of your posts, it's not as detailed or customizable as the analytics you can get from a website. This makes it harder to track the effectiveness of your marketing efforts and make data-driven decisions about your business.

A Facebook business page should be used in addition to a website, not as a substitute for one.

If you want to grow your business online, it's essential to have a professional website in addition to a Facebook page. A website allows you to promote your brand, fully showcase your products or services, create a sales funnel, and track your marketing efforts through detailed analytics. While it may seem easier and cheaper to use a Facebook page as your primary online presence, the limitations of a Facebook page make it a poor choice in the long run.

That's where our web design firm comes in! We specialize in creating affordable, professional websites for businesses of all sizes. Our team of experienced designers and developers will work with you to create a website that perfectly reflects your brand and meets your business goals. And, once your website is up and running, you can use your Facebook page to promote it and drive traffic to your site.

Don't settle for a limited online presence. Invest in a professional website and take your business to the next level. Contact us today to learn more about how we can help your business succeed online.
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The True Value of Your Online Reputation

Reputation management has become increasingly essential in today's world of business. As individuals and businesses continue to navigate the digital space, one negative review or scandal can significantly impact their reputation and financial stability.

Freedom Web Designs is a company that offers custom website design and development services, e-commerce solutions, and SEO optimized sites. By providing top-notch services, they have gained a positive reputation within their industry. However, even the most well-respected businesses are susceptible to negative online feedback, including false reviews or comments from competitors or customers who were not satisfied with their work, which could tarnish their image.

This is where reputation management comes in handy. Reputation management services offer businesses the ability to monitor and maintain their online reputation by tracking customer feedback and ensuring that any negative comments are swiftly and effectively addressed.

Another way to manage your online reputation is through Freedom Social, the sister company of Freedom Web Designs. Freedom Social is a social media marketing agency that helps businesses leverage the power of social media to increase brand awareness and drive traffic to their website. By creating engaging content, building social media communities, and using analytics to track success, Freedom Social can help businesses build a positive online reputation.

In conclusion, a good online reputation is invaluable for any business, and managing it effectively is the key to success. If you're a business owner looking to improve your reputation or maintain a positive image, consider seeking the services of Freedom Web Designs or Freedom Social. With their expert services, you can rest assured that your online reputation is in good hands. So, what are you waiting for? Contact Freedom Web Designs or Freedom Social today to take advantage of their services and start building your online reputation! #freedomwebdesigns #freedomsocial #reputationmanagement #onlinereputationmanagement #reviews #socialmedia
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Up to date digital news

‘Its inevitable’: Domino’s hungers for attention and context  

Attention-based buying is turning into a legendary tale of patience and nonchalance. So when there’s a glimpse of progress, marketers tend to take notice. Domino’s — the pizza chain — being one of them. 

It’s using a combination of ad tech and contextual targeting tools to determine the most attention-grabbing web pages for displaying its ads.

Each time an ad from the pizza seller appears on a web page, it assesses the level of attention it receives using Playground xyz’s technology. The placement of these ads is determined by GumGum’s contextual targeting technology, which considers various factors such as page semantics and images to understand the page’s context.

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Dopamine rush to deeper engagement: short-form video boom fuels brands’ embrace of longer-form content

Apparently, size doesn’t matter, but some advertisers are totally obsessed with going big when it comes to video.

As short-form video took the digital world by storm, brands couldn’t resist jumping on the bandwagon of longer-form content and branded entertainment. It’s no surprise, really, considering everyone wants a piece of the attention pie in this fast-paced, ever-distracted online landscape. 

Women’s fashion retailer PrettyLittleThing is one of them. To appear more meaningful and connected, PrettyLittleThing’s marketers hired production agency Wall of Productions to give their YouTube channel a total makeover. It used to be a mishmash of product-focused fashion and styling videos, whereas now it’s more lifestyle content.

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Why Unity Technologies is leaning into AI as economic headwinds pick up

As the hype around artificial intelligence reaches a fever pitch, executives at Unity Technologies are finding themselves at the center of the storm. They believe that AI can multiply revenues across all facets of their popular game engine — including Unity’s in-game ads business. In fact, they say it already has.

Over the last few weeks, leaders from across the gaming industry have spent hours extolling the virtues of artificial intelligence for game development, with Nvidia’s stock price skyrocketing on the back of a May 24 earnings call brimming with AI hype. As one of the largest gaming companies listed on New York Stock Exchange, Unity Technologies also leaned into AI during its May 10 earnings call, with Unity CEO John S. Ricciatello stressing Unity’s “competitive advantages in and around AI.”

Earlier this week, Digiday caught up with Ryan Peterson, Unity’s vp of accelerate solutions, to talk about his company’s plans to use AI tech to improve its ad offerings and game development tools.

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Why is driving away from performance marketing and toward influencers

A few years ago, at the height of the auto industry’s supply-chain woes, digital media buying and performance marketing were in the driver’s seat. Now, at least one auto dealer is making more space for influencer marketing to boost brand awareness and remain top of mind with car shoppers.

As celebrates its 25th year with its first major redesign and brand campaign, the auto dealer is expanding its media mix to include influencer marketing networks, or marketplaces that provide access to pre-vetted influencers. It’s an effort that has picked up in the last six to nine months, alongside increased spend on media channels like social media, streaming video and audio ads, according to Jennifer Vianello, CMO.

“We’d had direct-to-influencer relationships,” Vianello said. “But the influencer networks are a great opportunity for us to syndicate our editorial and to bring our editorial top of mind to consumers in new and different channels.”

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